MICRASCOPE

Electric mobility is a major challenge in our objective of reducing our carbon emissions and insuring the country’s energy sovereignty. 

What if electric mobility could be fun?

That’s Nissan MICRA’s objective : an electric vehicule capable of transforming electric mobility into something simple and fun. How can we share this vision and the qualities of the MICRA with the Nissan dealership network?

Our proposal :

Creation of MICRASCOPE : a 5 episode video series where experts showcase MICRA with a slight twist: MICRA is also a character.

What topics are discussed?

• The vision behind MICRA
• The design
• Driving
• Recharge experience and connectivity
• MICRA’s commercial benefits

Results

• 5 videos including 2 that show off on-road experience with a real, spontaneous feel 
• A unique and dedicated graphic environment
• 80% completion rate of the videos within the Nissan network
• An inspiration for Nissan network members to start creating their own content