AutoSécurité, Sécuritest and Verif’autos (SGS Group brands)
Context
Technical inspection brands AutoSécurité, Sécuritest and Verif’autos called on TAKOMA to create a series of 18 motion design videos around technical inspection preparation for automobiles and category L vehicles (vehicles with 2 or 3 wheels and quadricycles).
The main objective was the help and reassure each client prior to their technical inspection visit, in order to best prepare it and diminish fears of a counter-visit.
The secondary objective, just as important, was to present all the topics regarding automobiles, but also category L vehicles, since technical inspections have become mandatory for these vehicles in France starting April 15th 2024.
Response
TAKOMA et les équipes des réseaux de contrôle technique ont étroitement collaboré pour préparer les thèmes, sous-thèmes et contenu de chaque vidéo, en développant un contenu pédagogique accessible pour l’ensemble des clients.
TAKOMA and the technical inspection network teams closely collaborating to prepare the themes, sub-themes and content in each video, developing a pedagogical content accessible for the entire client case.
The 18 videos were divided by vehicle category : 9 videos were dedicated to automobiles while the other 9 were dedicated to category L vehicles.
The main themes discussed :
- Levels,
- Tires,
- Chassis and engine cover,
- Structure and bodywork,
- Breaking system,
- Exhaust system,
- Lighting and visibility,
- Vehicle identification,
- Direction and suspensions,
- Security,
- Hybrid, rechargeable and electric vehicles (automobile only).
In order to produce these 18 motion design videos, TAKOMA mobilized several ressources over the course of 6 months: pedagogical designers, graphic designers, motion designers, project managers and voice-actors.
You can find all the videos on their dedicated YouTube channel: LecontroletechniquebySGS.
Technologies
- Graphic design and video editing software from the Adobe Creative Suite : Photoshop, Illustrator, After Effects & Premiere.