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Parmigiani Fleurier - Academy

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The Maison

Haute Horlogerie, exacting standards.

Founded in 1996 by Michel Parmigiani, PARMIGIANI FLEURIER is a Swiss Haute Horlogerie manufacture that is strengthening its international presence through iconic boutiques.

Michel Parmigiani founds the manufacture

Hand-drawn sketch: a nautilus shell and the profile of a Parmigiani Fleurier watch case, drawn over the golden ratio spiral and annotated in French “Courbe harmonieuse induite par Φ” (harmonious curve derived from Φ).
A Maison sketch: the harmonious curve of the nautilus, derived from the golden ratio, shapes the watch case.

The challenge

How do you ensure a consistent level of knowledge across sales teams in strategic markets with varying levels of maturity?

Our approach

Refining expertise, anytime and anywhere.

How?

  1. Phase I Strategic consulting

    Identifying and structuring the knowledge to be digitized.

  2. Phase II Launch of the PF Academy

    Designing and rolling out a tailor-made 360° learning program on the Teach on Mars app.

The PF Academy app

PF Academy home screen on a smartphone: “Get ready to be inspired, discover the PF Academy”. The first learning path, “Your journey, the Maison’s legacy”, opens on a hot-air balloon at sunset.
PF AcademyThe world of the Maison, in the pockets of its sales teams.
  • Accessible anywhere
  • Efficient
  • Intuitive
  • Dynamic

Our scope of work

Eight crafts, one movement

  1. Strategic consulting and support
  2. Instructional design
  3. Visual identity true to the PARMIGIANI FLEURIER brand codes
  4. Communication kit
  5. App onboarding tutorial (print)
  6. In-person training materials
  7. Translation management
  8. Technical partnership with Teach on Mars

The teaser

Watch the Academy teaser video

One minute and fifteen seconds to step inside the app: the home screen, the learning path on the Maison’s heritage, the collections, then the download.

Results

More than 500 people registered on the PF Academy app in 4 months.

Got a project? Want to go further?

Contact us